Search Engine optimization for an eCommerce website can be the most daunting task that even most experienced search engine optimizing experts may come across. Search engines seem not to favor e Commerce sites and therefore it becomes harder to rank an eCommerce website. The reason why ranking an eCommerce website proves to be a hard nut to crack is because several online supplies that run the eCommerce websites does not offer quality useful content that would be useful in search engine optimization.
Secondly the site has poor link structure and very little effort is made to create the necessary SEO ecommerce strategies like back linking for this kind of websites. It is on this note that eCommerce ranking tips outlined in this article may be very helpful for anyone who wishes to rank an eCommerce website.
One of the things that you should avoid during your endeavors to rank this site is the manufacturer product descriptions; you should make sure you rewrite the description incorporating a few keywords that relate to your site in these descriptions. In the database of the stores products you should create a search engine optimization field that can be recorded some inputs in the same way you create an input for the product, price and quantity. In this field you can recorded the page rank of each product page for you to be able to do a comprehensive site SEO audit when need arises.
During the optimization of the pages you should pay close attention to the pages and only rank a single keyword for each page. You should also make sure that all the product related URLS have a keyword tagged on each one of them. Your pages should also be arranged in a systematic way that they can be viewed easily. You should ensure that your product catalog is visible to most of your visitors and you should keep the pages in a well organize manner and possible develop a good site map.
Your site should be categorized by a unique title tags, Meta tags and Meta tags descriptions that are relevant to the site search engine optimization grand plan. Since getting unique content published in an eCommerce website is a tall order you can bank on the Product reviews to bring you fresh and unique contents to your website. You should make use of the product reviews to generate the content that is SEO friendly to help your site in ranking.
Another great way of reaping the full benefits of search engine optimization in an eCommerce website is by creating the RSS feeds for your website. The Google base is known to allow the submission of XML file that contain the products feeds and this is often displayed in the Google base results. Make use of iframes for any content that you deem to be duplicate content.
You should also use the keywords that are necessary when you are naming the file names. Finally you should avoid keyword stuffing a phenomenon that is very easy to come up if you are not careful in your search engine optimization process for your eCommerce website.
For more info: https://www.bigcommerce.com/blog/ecommerce-seo/